Now-a-days, Digital Marketing plays a vital role in Technology World.
The focus is now more centered on the well-developed strategy that includes quality link building, relationship outreach, voice, mobile, and the ability to capture attention from “influencers”.
#1. Influencer Marketing is the act of hiring social media users who hold “follower clout” to spread the word about your brand. Influencer marketing will continue to trend upward in 2019, so hiring influencers to help spread the word about your brand to their own followers could prove to be a pathway to great success.
With the launch of Instagram business profiles, came the addition of native shopping, or making your Instagram page “shoppable”. As well, users were given the ability to get some key audience statistics. Taking advantage of this native shopping platform and promoting your products or services through an influencer campaign should become a dynamic sales tool in the upcoming year, especially when it’s combined with user-generated content.
#2. Voice Marketing Searches will continue to increase in number as more and more people use smart assistants, like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google Assistant. Voice searches have been projected to approach 50% of all searches by 2020. In turn, voice search algorithms have become much more intelligent in recognizing human speech. Taking this trend into consideration, SEO marketers will have a lot more on their plate. Voice search is shaking up the digital marketing world significantly, calling for digital marketers to tailor their SEO strategy to suit long-tail keyword, question-oriented voice searches. With the prominence of mobile, and voice search, site speed has never been a larger factor. Slow sites rank poorly, so for good results it’s imperative that sites load quickly
#3. Artificial intelligence specifically machine learning – has become a crucial component in how search engines rank pages. This means it’s important to understand AI when optimizing for search.
As search engines have become better at identifying keyword stuffing, irrelevant backlinks, and quality content for users, marketers have had to use AI to meet the requirements of search engines.
However, while playing by the SEO rules is necessary, using AI for SEO success not only gives you a greater opportunity to enhance your page rankings, but it also allows you to develop more cohesive strategies and better content.
#4. Video marketing It’s not too hard to see why video is so popular these days — for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per day.
And those of you who are headed towards digital marketing careers should have a complete understanding of the power of video as a marketing tool. This is not only because they might be interested in making amazing videos, but because they’ll probably have to learn to incorporate video into their content in order to remain competitive.