Google has recently launched a new extension called “Lead Form Extension”. This extension works only for search campaigns to get potential customers details when they are searching on google for your products or services.
It will be a very good option for the advertisers whose landing pages or websites are not driving more conversions/leads.
Leads form extension is working fine for my client campaigns. I am capturing data of users and download the data without any difficulty.
As this is only an extension, google might not show this every time your ad shows up. But add this extension to leverage the performance of the search campaign.
You can download the leads from this extension by selecting lead forms, Segment by click type lead forms and then click on download.