Instagram has released a new update for its separate IGTV app, which aims to put more emphasis on top creators, who are key to maximizing engagement with the video platform.
The main aesthetic change is the homepage – as you can see in the middle frame above, the IGTV home screen will now feature a popular creator up at the top, in a sort of showcase frame.
The creator highlighted to you will be based on your usage – and as you can see, the banner image is fairly prominent, which should encourage more viewing of top creator content.
View this post on Instagram
Today we’re launching something exciting to increase discoverability of your videos. ✨ You can now create a Preview for your IGTV video in Stories! 🔥 It will autoplay the first 15 secs of your video, AND if it’s viewed for more than 3 seconds, the view will count towards your total IGTV view count. 🎉