There is highly competitive among brands and businesses to appear higher in Google search results. However, getting indexed on top results through SEO takes a significant amount of effort and time. Paid advertising is an alternative; it makes it easier for marketers to rank at the top, and it is expected to become the most trusted digital marketing trend in 2021.
When it comes to Google Ads, one of the most important features is “smart bidding.” Businesses and brands should consider the Smart Bidding feature on Google Ads, as it allows them to save time and improve their performance.
Smart Bidding has the following advantages:
- Advanced machine learning
- Wide range of contextual signals
- Flexible performance controls
- Transparent performance reporting
Simply put, advertisers can delegate their pay-per-click (PPC) campaigns to Google’s AI system, which will optimize their budget and maximize ROI.
Google Ads Smart bidding enables you to optimize your bids using a variety of signals, including:
- Remarketing list
- Ad characteristics
- Interface language
- Operating system
- Physical location
- Location intent
- Weekday and time of day
The key point being, with Smart Bidding running the show, marketers will have enough time to concentrate on strategy, analytics, and copywriting.