With the change and evolution of modern technologies, small and medium businesses are doing everything
they can to keep up, which can be said true for the rest of human society.
In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.
The Following 12 reasons will show you why the use of digital marketing is not only investment-wise
decision but also an effective marketing channel that can help you grow your business.
1.BECAUSE DIGITAL MARKETING LEVELS THE ONLINE PLANING FIELD
Digital Marketing provides small and medium businesses the chance to compete and attract their share
of targeted traffic. Small companies now have the resources to perform sales and marketing processes
that were previously available only to large corporations.
2.BECAUSE DIGITAL MARKETING IS MORE COST-EFFECTIVE THAN TRADITIONAL MARKETING
Small businesses have very little resources and even capitalization. This is why Digital Marketing provides
them with a better and much more cost-effective marketing channel that delivers results.
3. BECAUSE DIGITAL MARKETING DELIVERS CONVERSION
Online businesses marketing products and services online measure sucess by the percentage rate of incoming traffic gets converted into
These three generate quick and effective interaction with targeted audiences and delivers better-than
average results in terms of higher conversion rates.
4.BECAUSE DIGITAL MARKETING HELPS GENERATE BETTER REVENUES
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
Companies using digital marketing strategies have 2.8 times better revenues growth expectancy *according to Google
Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.
5. BECAUSE DIGITAL MARKETING FACILITATES INTERACTION WITH TARGETED AUDIENCES
Interacting and providing your customers with proper engagement points can give you an insights of what your targeted audiences want.
6. BECAUSE DIGITAL MARKETING CATERS TO THE MOBILE CONSUMER
Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions.
91% of adults in the United States always have their devices within reaching distance.
7.BECAUSE DIGITAL MARKETING BUILDS BRAND REPUTATION
Delivering on what you promised will help you develop a better relationship with your targeted audiences
8.BECAUSE DIGITAL MARKETING PROVIDES BETTER ROI YOUR MARKETING INVESTMENTS
The key to success in Digital Marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.
9.BECAUSE DIGITAL MARKETING EARNS PEOPLE’S TRUST
Digital Marketing leverages on social media signals, social proof and testimonials, from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business.
90% of respondents claimed they would trust information about a particular brand, product or services if the data comes from people they know.
10.BECAUSE DIGITAL MARKETING ENTICES PEOPLE TO TAKE FAVORABLE ACTION
Digital Marketers can make use of clever and innovative ways to entice conversion using calls-to-action.
Calls-To-Action specifies what your web visitors should do next.Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action.
11.BECAUSE DIGITAL MARKETING MAKES YOU READY FOR THE INTERNET OF THINGS
The “Internet of Things” is a global ecosystem of interconnected devices- table, smartphones, gadgets, appliances and more – that can interact with each other through the Internet.
Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid-giving you an access window to reach out to targeted audiences belonging to this online grid.
12. BECAUSE DIGITAL MARKETING ENSURES ONLINE BUSINESS SURVIVAL
Even if you have tons of website visitors but none of them ever convert, your online business will also cease to exit.