Guest blogging, also known as guest posting, is the practice of contributing a post to someone else’s blog in order to gain exposure, authority, and links.
Links are a primary ranking factor in Google, and guest blogging provides a strong opportunity to secure a link back from another website, in addition to the other marketing considerations.
Guest blogging allows you to build a relationship with the blogger who will host your post, gain additional exposure from their audience, and establish authority among your target audience.
The concept is simple: you write a blog article that meets the needs of a specific blogger and receive a backlink in exchange, which is usually located at the bottom of the article in a section known as the Author Box.
How Guest Blogging Improves SEO
Backlinks
The primary impact of guest blogging on your site’s SEO is through your link profile. You should secure new links on new websites as you contribute to new sites (where you contribute your post).
Backlinks are and will continue to be one of the most important ranking factors in search engine optimization.
There are several factors that Google considers when evaluating a link. This includes the domain and page on which the link is located, as well as the placement of the link on the page and the anchor text (the clickable part of the text).
A quick note on nofollow links: you should aim (in most cases) for a normal link from a blog, but don’t be concerned if you get a few nofollow links in the process.
Link Positioning
Your link should ideally be placed within the article’s body, relevant to the surrounding context, and supporting the article.
A biographical paragraph about your background and/or company is also common in guest posts. Typically, the author includes a link to their biography that explains their background.
What is the significance of a link in the body?
It creates a more natural link – for the reader, for your website, and for your post – and should support your post. It is not only better for SEO, but it is also more likely to be clicked by readers.
Anchor Text in SEO
The anchor text in a link are the words hyperlinked.
