Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional
interactions in order to promote a product or service. It is a type of publicity.
Why is Guerilla Marketing effective?
What kind of customers is Guerilla Marketing effective?
Guerrilla marketing was conceived to primarily target existing customers rather than new ones, aiming to increase their engagement with a product and/or brand. When selecting audiences for a guerrilla message, a group that is already engaged with the product at some level is the best target; they will be quicker to recognize and respond to creative tactics, and more likely to share the experience with their friends.
Does Guerilla Marketing work for all business?
It depends on your business. Creativity matters for guerrilla marketing because it has to be unique all the time. It is not any more guerrilla marketing when the strategy is very common. And when you think of an easy way, make sure only a few are doing such strategy in your product or service category.
Purpose of Guerilla Marketing:-
-> Marketing Managers and consultants build and direct Guerrilla strategies and incorporate them into the overall business plan.
-> By using different guerrilla tactics, you can dramatically improve the future of your company. You need to set the priorities clearly and decide where, when and how to set up a particular campaign. Guerilla Marketing gives you a wide variety of methods and techniques.
Future of Guerrilla Marketing:
The prospect of guerrilla marketing is a very hopeful one. It is, in truth, the future of marketing. It’s because online marketing is also a form of guerrilla marketing that is now very common among modern marketers. Therefore, you should expect more and more unique marketing tactics to be launched in the coming years as guerrilla marketing democratises the entire advertising industry today and in the years to come.