Facebook is giving advertisers access to new types of interactive Mobile ads, including AR ads and video poll ads.
Video Poll Ads: Users prefer content from brands that inspires some form of interaction. One of the ways in which Facebook is helping advertisers embrace this trend is through introducing video poll ads.
Augmented Reality (AR) Ads: In addition to polls, another popular way of generating engagement is through face filters and animations.
Playable Ads: As Facebook expands its AR ads to more advertisers it will also be expanding its playable ad formats. This includes ads that allow people to play a game to drive downloads, conversations, and brand objectives. The expansion of playable ads is rolling out now.
