- Link Types. Different link types are important to create a totally natural organic link profile.
- Dofollow Backlinks. There is no such attribute as a ‘dofollow’ attribute, but if a link doesn’t have ‘nofollow’ it is dofollow by Dofollow links pass trust and authority to your site.
- Nofollow Backlinks. No-follow backlinks are a natural part of your backlink profile, but should be less than 50% of your total links. Links with the nofollow attribute don’t pass authority to your.
- URL Anchor Text. Should be the bulk of your anchor text, along with Brand
- Company / Brand Anchor Text. Together with variations of your URL should be more than 65% of your total.
- Brand + Keyword Anchor text. Can be used more frequently than EMT’s
- Exact match anchor text.(EMT’s) Should be less than 1% of your total link
- Empty anchor text. Links that use images with empty alt text attributes are marked as ’empty’ and should be included as a part of your backlink
- Junk links. “Click here’, ‘Read more’, etc. should be part of your link
- Home page / deeplinking backlink ratio. 85% of all your website links should point to your home
- Avoid low quality directory links.
- Don’t buy paid backlinks. Google hate paid links that manipulate SERP’s. Paid links should be nofollow attributed to keep your site safe. If you can identify a paid link then so can Google and you will be
- Use a variety of link types to maintain a ‘natural’ link
- Seek quality links from sites that already link to your top ranking
- Use top industry directories for targeted links (only if they are Google indexed)
Link Building
- One contextual link from a high authority niche category, google indexed site is worth far more than lots of low quality, blog comments, forum posts, social bookmarks
- Focus on high trust score link sites only
- Your site will receive 60% of the category score from the linking page. If the link page has a score of 50/100 you will gain a link with a score of 30/100
- Nofollow links look natural, but have little SEO benefit in most instances
- Avoid paid links from pages that have words on them such as “Advertise here”, “buy a link here”
- Use email to contact the sites that link to your high ranked competitors. They may be happy to link to you
- Write and offer high quality articles to sites you want a link from. Many sites struggle to create content and fresh content that’s well written will help them to keep their site current in exchange for linking to the
- Write great page content on your site that covers a specific topic in great detail. Then contact industry leaders recommending your content to.
- If you submit new content & it’s published on a new page, it will be an orphan page with little value until you create a link pointing to it…… that multiplies the work you need to
- Footer links are far less valuable to you than contextual content
- Sitewide sidebar links are often associated with blog comments and hence are not highly valued.
- Reciprocal links have very little authoritybecause they are seen as a backscratching arrangement between.
Link Building Opportunities
- Publish press releases for industry & company news. PR sites such as com are a good starting point.
- Web 2.0 article submissions. Great content, supported by a link (you’ll have to create) into the new article can build a powerful link on sites such as com
- Link pages. Many authority websites have link and resources pages that pass great trust and authority scores for your niche
- RSS Feed. If you don’t publish an RSS feed you are missing an opportunity to earn some related links from niche
- Niche directories. Identify specific directories for your industry, local area or niche and submit your
- Logo Directories. If you want a link in the “Arts / Graphic Design” category with an authority score of 19, submit your logo to The Log Mix
- Design useful infographics and submit them to these sites here
- Blog Directories. Such as com which passes authority score 34/100 “Business / Small Business” category links to your site.
- Article Directories. Try com for an “Business / Publishing & Printing” authority score 53 backlink.
- Include testimonials on your site for services that you’ve used. Some of those sites will reference your testimonial by linking to it…. simples!
- Offer images & graphics for your niche on your site. Optimize them and when people publish them on their sites, request a backlink in exchange for using the image or
- Create a “List”. People love lists and like to link to them….. write a good one and share socially.
- Video Infographics. Think infographic in slide format, presented as a video
- Write Tutorials & How To’s. Commonly shared / linked to
- Give away industry secrets / correct untruths. Write a post proving why a commonly held belief is
- Identify a broken link on a site you want a link from. Then suggest they replace it with a link to you.
